What is the difference between the Google Adwords Keyword Suggestion Tool and other SEO tools?
Introduction
The online world is dominated by tools and strategies aimed at placing businesses on the Internet’s front page. A key player in the digital marketing realm is Google AdWords, specifically its keyword suggestion tool. The Google AdWords keyword suggestion tool can be the deciding factor that propels your website to the top of the search results, boosting visibility and attracting potential clients. From small businesses seeking local attention to multi-national corporations targeting global audiences, everyone can benefit from understanding and efficiently using this essential tool.
#What is Google AdWords Keyword Suggestion Tool?
Google AdWords Keyword Suggestion Tool, now known as Google Keyword Planner, is a robust tool offered by Google to help businesses plan their PPC campaigns. It allows you to find the most relevant keywords related to your business or industry, estimate traffic these keywords can bring, and understand competition levels for each keyword.
#Benefits of Using Google AdWords Keyword Suggestion Tool
Increased visibility
By utilizing the most suitable keywords, your website’s positioning in the search results can significantly improve, enhancing your brand’s visibility.
Cost effective
The tool helps highlight high performing, low competition keywords. Leveraging such opportunities can save your PPC campaign budget while ensuring high ROI.
Swift Keyword Research
Efficiency is key for businesses. The keyword suggestion tool simplifies and accelerates the keyword research process.
Strategic Planning
The tool provides competitive bid estimates, search volume trends, and competition levels, invaluable insights that assist in creating a successful PPC campaign strategy.
How to Use Google AdWords Keyword Suggestion Tool
- Begin a new keyword search: Start on the keyword planner dashboard and select “discover new keywords”.
- Enter your product or service: You can input words, phrases, or a URL related to your business.
- Choose your target audience: Customize the location, language, search networks and date range as per your business needs.
- Analyze the results: The tool provides comprehensive data on each keyword. These are: average monthly searches, competition level, ad impression share, top of page bid (low range), top of page bid (high range).
- Select and implement: Pick the optimal keywords and integrate them into your website’s content and AdWords campaigns.
Practical Tips for Using Google AdWords Keyword Suggestion Tool
• Optimize for long-tail keywords. They usually have lower competition levels and can target more specific user queries.
• Pay attention to seasonal trends in keyword popularity and adjust your strategy accordingly.
• Monitor the ‘competition’ column to avoid oversaturated keywords.
• Use negative keywords to filter out irrelevant traffic and better target your desired audience.
Google AdWords Keyword Suggestion Tool Case Study
A small local restaurant wanted to boost online visibility in a city with a thriving food scene. Utilizing Google AdWords Keyword Suggestion Tool, they found keywords that were low in competition but high in average monthly searches. They amended their website content and AdWords campaigns according to the newly discovered keywords. Within three months, they saw a 40% increase in web traffic and a significant boost in their PPC ads engagement.
Conclusion
SEO and PPC can be intricate for anyone new to the digital marketing scene but tools like Google AdWords Keyword Suggestion Tool streamline the process, making it accessible for all. By effectively employing this tool, businesses can accomplish essential visibility, enhance their digital marketing strategies, and ultimately, boost their ROI. Therefore, it is both a valuable asset for newcomers in the digital space and a must-have tool for seasoned online marketers.
